When it comes to designing for the web, it is essential to meeting the expectations of the industry. Even considering the realities to be accounted for is a must. Keep these in mind in all forms of web design and also in logo design.
The many different logo designs conventions are placed on top of the left-hand corner of the page. They are linked right through the homepage. They are also used to best reinforced messages and ideas about the brand.
Take advantage of crafting innovative logos where there are so many expectations and standards.
Reinforcing a Brand is a Must
Keep in mind that the logo is the brand’s identity. It really is a sense of pride that reinforces the ideas and principles that make up an organization. It must, therefore, be a straightforward platform for the purpose of innovation. However, there are expectations that a user like you should meet. This is pertaining to what a logo should best look like.
For your logo, it must reiterate the same ideas that the branding and content support. A cognitive association can also best reinforce the identity of a brand. The way that you reinforce your brand has a bearing on the logo’s success. This is your chance to introduce playfulness and creativity into your organization. And thus, you can best capture the attention of a visitor.
Consider Schemes of Alternative Linking
In the design of the flow of a site, a designer must consider in mind the need to return to the homepage. Instead of providing a button for “home” in the navigation bar, the logo should stay as the conventional method for users to return home.
Also, theoretically link the logo to any page you believe is appropriate. There are so many ways that you can get sneaky with the logo linking scheme. There may also be a page on the site with a high conversion rate. You might as well increase the traffic to a specific page.
Try linking the logo to the page rather than the homepage. And then, measure the results. There may be a chance that this will confuse users. But, it does not mean that there will be an impact on the conversion performance. This is particularly if you provide a way to return home.
Direct users to the contact page when clicking on the logo. The user is actually interested to stay on the site. This is also because they click on the logo but they do not know yet what they want as they return to the homepage.
Placement is Necessary
In the case studies conducted, placement of logo in any of the location of the site will only hurt your site. When you center the logos, it will be six times harder to go back to the home page than the left-aligned logos. That is why no matter where you put your logo, they will never click on it if it is not in a recognizable location.
Logo Has a Room for Innovation
The logo should be properly thought-out of to best elevate an organization. It should be on a level beyond the competitors but in the eyes of the targeted audience.
Keep in mind that innovation is a good thing. But, it can sometimes hurt you. It is not good to meet 100% of customer expectations all the time. But, you need to consider the ways in which the innovations will affect the user base.
Make choices that will never restrict users. There will always be expectations and conventions in web design. They often make or break the performance of a website. It is rather essential to innovate to excite users and direct them to the corners of your website.
As you decide to innovate, track the performance of the changes on a level that can give a granular detail.