Make Logos That Best Work for the Web

When it comes to designing for the web, it is essential to meeting the expectations of the industry. Even considering the realities to be accounted for is a must. Keep these in mind in all forms of web design and also in logo design. 

The many different logo designs conventions are placed on top of the left-hand corner of the page. They are linked right through the homepage. They are also used to best reinforced messages and ideas about the brand.  

Take advantage of crafting innovative logos where there are so many expectations and standards. 

Reinforcing a Brand is a Must 

Keep in mind that the logo is the brand’s identity. It really is a sense of pride that reinforces the ideas and principles that make up an organization. It must, therefore, be a straightforward platform for the purpose of innovation. However, there are expectations that a user like you should meet. This is pertaining to what a logo should best look like. 

For your logo, it must reiterate the same ideas that the branding and content supportA cognitive association can also best reinforce the identity of a brand. The way that you reinforce your brand has a bearing on the logo’s success. This is your chance to introduce playfulness and creativity into your organization. And thus, you can best capture the attention of a visitor. 

Consider Schemes of Alternative Linking 

In the design of the flow of a site, a designer must consider in mind the need to return to the homepage. Instead of providing a button for “home” in the navigation bar, the logo should stay as the conventional method for users to return home. 

Also, theoretically link the logo to any page you believe is appropriate. There are so many ways that you can get sneaky with the logo linking scheme. There may also be a page on the site with a high conversion rate. You might as well increase the traffic to a specific page.  

Try linking the logo to the page rather than the homepage. And then, measure the results. There may be a chance that this will confuse users. But, it does not mean that there will be an impact on the conversion performance. This is particularly if you provide a way to return home. 

Direct users to the contact page when clicking on the logo. The user is actually interested to stay on the site. This is also because they click on the logo but they do not know yet what they want as they return to the homepage. 

Placement is Necessary 

In the case studies conducted, placement of logo in any of the location of the site will only hurt your site. When you center the logos, it will be six times harder to go back to the home page than the left-aligned logos. That is why no matter where you put your logo, they will never click on it if it is not in a recognizable location.  

Logo Has a Room for Innovation 

The logo should be properly thought-out of to best elevate an organization. It should be on a level beyond the competitors but in the eyes of the targeted audience.  

Keep in mind that innovation is a good thing. But, it can sometimes hurt you. It is not good to meet 100% of customer expectations all the time. But, you need to consider the ways in which the innovations will affect the user base. 

Make choices that will never restrict users. There will always be expectations and conventions in web design. They often make or break the performance of a website. It is rather essential to innovate to excite users and direct them to the corners of your website.  

As you decide to innovate, track the performance of the changes on a level that can give a granular detail.  

6 Essentials to Put in your Design Guide Today!

If you want to maximize design team output, a design guide can be an invaluable tool to use. This can also ensure a consistent identity of your brand. Keep in mind that this is more than a document that comes with a new brand identity or new website. Truly, a good design guide is an artwork. It also has a practical application in design work. What more, it showcases the aspiration of the project. It must as well incorporate voice, code, and elements of design together. They should also be clearly usable, manageable, and easy to understand. 

Below are the 6 essentials to put in your design guide today. 

  1. Examples of Brand Identity

The design guide should best showcase the identity of your brand. This will, of course, be in the visual format. This must represent the way that the design materials should look. This is a perfect example of show and not to tell.  

Real-case uses are also the best examples exemplifying the design standards and the intentions to portray. Make use of screenshots from the mobile homepage, website homepage, app, and any other place. This is when the design is at its best. 

With real examples in the design guide, you won’t need to create extra work just so you can showcase visual elements. Team members also have an idea that the written guideline will work during actual practice. 

  1. Guidelines of the Design

Outline clearly all things relevant to typography palettes, color swatches, design elements, and shapes. The design should function and look in a certain way. There is also a philosophy behind it.  

Make an effort to explain all these things to help users apply the design style consistently and accurately across mediums. Also, include elements considering website design. These should somehow be different from the print branding counterparts. For instance, designers choose for a unique typography palette online mimicking printed branding. This maximizes the use of Google Fonts to Typekit for ease of use. 

  1. Personality and Voice

Bear in mind that the guidelines for writing style are not fun as you thought of them could be. But, they are still important. Impact the visuals by having a descriptive style of writing. This will contribute to the imagery that you intend to use. This also includes the elements of type and color. All these things could go together for the overall personality of a brand. 

A strong personality and voice can also become a part of the visual identity. With a good personality, users will be able to identify the design elements outside the content of the brand. 

  1. SEO Keywords

SEO is one of the least fun but the most-talked-about parts of website design. So, think about the keywords more often. Include these keywords when speaking about the brand. Prioritize descriptive language and include the top keywords in the design guide. 

Better if you have a list of keywords to bring the words you want to say. Even the design elements should relate to these keywords. That way, the content will relate in the entirety of the website design. 

  1. Element and Pattern Styles

It is essential to be guided despite the different mediums found online. A guide should apply to animated versions of color palettes, logos, design elements, and patterns like navigation and form fields. 

Even the design book must have a section intended for these elements. Let the team love you by creating an element style and pattern guide in the online location. This way, users will just copy and paste the elements for ease of use. 

  1. Code Snippets

A website design guide should have a lot of commonly used code snippets. From slider effects to small animations to buttons, these could somehow add to your workflow. These eliminate the need to manually enter the specifications with new element. 

Firefox has so far included information for the design component. This is in matters concerning its design guide for the revised logo and branding usage. Although you have no full library of code snippets, you still need to include the base information like the H1 up to H4 on pages found in the website design. Learn how to style the images and buttons. 

Managing Reputation 101

If people have an idea that you suck as a designer or a person, they will definitely not hire you. Even if you figure out what people think of you, it can just really even be harder. It is also impossible for you to control what they think about you. Just remember that everybody would want something that is different out of their lives. Some of them will think you are arrogant as you talk confidently or loudly. Some will also dismiss you if they get just a metaphorical whiff of JavaScript. 

Never ever make an effort to control how other people perceive you. No matter how good you are, there will always be one to misjudge you or misinterpret you. That is just what life really is.  

What you need to do is to build a reputation that appeals much to the clients. There are tips below that can minimize negative interactions with clients. Better to interact with them positively. There will for sure more clients to like it knocking your door. The best thing to do is to learn quickly and not make the same mistakes again. 

Be Honest and Direct 

You need to be honest and tactful at the same time. No need to blurt out your life history. But, as much as possible, you need to be direct in your communications. Do not depend on the subtext so that it does the talking for you. Or else, people will misinterpret or misunderstand you. 

Since people will often read between the lines, as they misunderstand, you cannot do something about this. There is a need, to be honest from the beginning until the end. Keep a record of your communications. And resolve any disputes and lawsuits. 

Be Extra Careful Of the Promises You Make 

Be extra careful of the promises and commitments that you cannot live up to. This is true when it comes to your direct communications and advertising. This can be quite difficult when your business is struggling or you are freelancing.  

Although you do not know what to do unless you try, it is best to try on your own time. This is not when there are clients who pay you and are waiting. Keep in mind that a broken promise will be the worst thing to do to damage your reputation. So, you need to be careful of what you commit to. 

Stick to the deadlines and pack two projects close together in the calendar. Of course, you need your brain to rest and unwind. So, take time.  

Accept Your Own Mistakes 

It is normal to make mistakes once you discover them. That is why you need to think of the best remedy for them. Offer a partial refund or discount when you need to. That will for sure be the last resort to settle things out. Be more than willing to smooth things over so that you can make a good start. 

Advertise with Carefulness 

Advertise with carefulness if you really want to make a good impression. Never ever use pop-up models. Do not blast unwanted interruptions in people’s eyeballs. Do not make people feel bad as they don’t approve of your newsletter. 

Better to time your upselling properly. Do it in person especially when the client has already said that it is amazing. Always stick to the idea of advertising confidently and not consistently. 

A Lot of Things Can Be Out of Control 

There are a lot of things that you can be out of control. That is why you need to treat people around compassionately and kindly. Do your best work as much as possible. Some will take advantage of you, so you need to ditch them out fast.  

Always remember that a good reputation is long-term. Good clients will see your hard work and honesty. Those are among the qualities that are precious to you. So, they will trust and pay you! 

5 Design Mistakes That Leave Users Disappointed

It really is not easy to design a website or an interactive interface. You will be required to analyze almost everything concerning your audience. That also ultimately includes their behavior and implements more in planning. Although new technologies make it easier to do so, still, they make the users difficult to impress. 

It is not any more impressive to users with regard to hover effects and glossy images. The same is also true when it comes to gifs or animations. Everyone is capable already of making their own in a few steps using their phones.  

So, how will you find a way to create a good experience for users? Will you be able to keep the conversions coming and make them fulfilled? All these can get just so harder if you make mistakes in the design.  

Below are the 5 design mistakes that can leave users disappointed. 

  1. Too Much Innovation

Design is truly considered a creative endeavor. Designers would often express themselves by way of their work. They continue to innovate and make sure that designs stand out from the rest of the designs. 

In regard to creating a perfect and interactive experience for users, innovation will never be the best decision to make. It is not good for a specific website or niche. Just keep in mind that users want to feel comfortable when it comes to visiting a website. They need to be familiar with the way that the website is working.  

If you have a project like the gamification method, make it sure that the user won’t walk away. There is never a need to stray too far into the world of unknown. They should know exactly what to do with it.  

  1. Puzzling Navigation

Websites would usually bring out a great experience to users. But, they tend to mess everything up because of poor navigation. There are times that users go to strange navigation places they do not want to look.  

All the weird names are replaced by the sufficient and simple names like home, about us, contact us, blog section, and more. Users will further appreciate the creativity in the simple concept of naming. It will not take a lot of their time browsing just so they could find what they need 

The design will allow them to find whatever they need simply and quickly. They will not wander about for a long time. If they do, they will just leave the site as the purpose of the design is not clear. 

  1. Sticking to White SpaceOnly

Understand that users would never want to be overwhelmed as they go to visit your website. They want a streamlined and clear experience that you need to give. Although sticking to a single color scheme of white is fine, you must think about other features, too. With too much information on a page, it will keep your readers running away. It might also look so very spammy which is not impressive to interact with and look at. 

  1. Not Trying Contrasting

Make use of contrast that can best establish visual hierarchy. This will move the attention of users to the place where you would want them to. It is not only about the colors but the shapes, sizes, and placements. All things found on a single website must be in contrast to one another. The purpose is to show the importance and value in a subtle way. 

  1. Complex Forms

Complex forms are truly a pain for a lot of people. No one would be interested to fill them out. They should never look annoying and ugly. Better to go for something stylish and simple. Stick to the first name, last name, and email. Never ask too much from them.  

Now, you already have understood more about the 5 design mistakes that can leave users disappointed! 

What Millennial Branding Is and Why Should You Really Care?

After having reached 2016, we could tell that we already are living in the age of information saturation. We are also bombarded with so many messages and images. All of the things that we want to know are at our fingertips. Almost 2/3 of us have been using Smartphones checking them 85 times a day. It is true that we are at the stage where we have reached our limits. 

What we want is only simplicity. This is seen basically in the design world wherein many different versions of logos are created. Minimalism is thought as something callous and cold. However, this should never ever be the case. A simple design should just be used correctly. This can best articulate the essential part of the message of a brand.  

Now, what do you think are the simple logo designs that emerged in 2016? 

Typography That Is UI-Friendly 

People interact with different screens than ever. That is why brands realize their logos should be scalable and look great no matter what platform users viewed on. For once, Google did take a rebrand last September. Even their logo was also modernized and turned to a sans-serif font. 

As per the Vice-President of Google explained, they have taken the best of Google. It should be made colorful, friendly, simple, and uncluttered. It is designed not only for Google of today but for the future. 

Ombre 

Stepped color increments now replace the conventional color gradient. The path followed is created from A to B. And from such a distance, the logo will look like the colors that flow from one color to the next. The logo design of Ombre allows for pattern and texture be introduced to the design. This best defines the edges. 

Negative Space 

Negative space has become so popular for so many years. But, it somehow fell out of favor to some. But, this trend suddenly re-emerged in 2016. The design highlighting negative space incorporates subliminal messages. What more, it creates such a balance both in the second dimension and design. The purpose of which is to communicate the message of the brand to the customer with no use of words. 

Linked 

Logos are believed as a great metaphor for the brand and what it stands for. The use of linked imagery describes the brand in an ad connected and strong. The representation of the linked logo is just so extremely powerful. The power of the internet has linked us more than ever. Brands also rightly use this analogy to better strengthen logos. 

Corners 

Shapes are truly powerful especially when it comes to psychology. Even audiences are more than influenced by the shapes. Rectangles and squares also bring out inner tranquillity. This is also because of their natural conformity that the society craves.  

Four corners also symbolize unity in an organization. Standalone corners best represent a house while arrows encourage movement on the part of a user. These corners are used in ways that best express unique messages from the brands. 

Line Art 

Line art adds a secondary dimension and creates a sense of motion to the logos of 2015. Technology designers just need to be careful prior to scale the designs. That way, the visible detail is not reduced. Even monocline designs make use of a single solid line in the entirety of the logo. They also appear playful in nature because they echo the childhood drawings.  

Bars 

Logos that best incorporate pattern bars tend to connect with customers. These give them such a sense of control. They could have knowledge of what it is they follow. Just the same with the corner trend, the rectangular shapes of bar logos indicate a solid structure of the organization.  

Now, you have learned more about millennial branding and why the need to care for it!